Marketing analytics

If you have given your consent, this website uses Google Analytics 4, which is a web analysis service provided by Google LLC. The responsible office for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

A) Type and purpose of processing

Google Analytics uses cookies that enable us to analyse your use of our websites. The information that is collected by the cookies on your use of this website is generally transmitted to a Google server in the USA and stored there.

We are using the User ID function. With this User ID, we can assign a unique permanent ID to this or multiple sessions (and the activities during these sessions) and analyse user behaviour across devices.

In Google Analytics 4, the anonymisation of IP addresses is activated by default. Due to the IP anonymisation, Google truncates your IP address within the member states of the European Union or in other contractual states of the treaty for the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. According to Google, the IP address transmitted from your browser as part of Google Analytics will not be merged with other data.

During your website visit, your user behaviour will be recorded in form of “events”. Events can be:

• Page views

• Communication using contact form

• Initial visit of the website

• Start of the session

• Visited websites

• Your “click path” interaction with the website

• Scrolls (whenever a user scrolls to the end of the page (90%))

• Clicks on external links

• Internal search queries

• Interaction with videos

• File downloads

• Viewed / clicked advertisements

• Language setting

The following is also recorded:

• Your approximate location (region)

• Date and time of your visit

• Your IP address (truncated)

• Technical information on your browser and end devices used by you (e.g. language setting, screen resolution)

• Your internet provider

• Referrer URL (which website/which advertising media brought you to this website)

B) Purposes of processing

On behalf of the operator of this website, Google will use this information to analyse your use of the website and to compile reports on website activities. Reports provided by Google Analytics serve to analyse the performance of our website and the success of our marketing campaigns.

C) Recipients

Recipients of the data are/may be

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor according to section 28 GDPR)

• Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

• Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

D) Third-country transfer

For the USA, the European Commission has adopted its adequacy decision on 10 July 2023. Google LLC is certified according to the EU-US Privacy Framework. Because Google servers are distributed worldwide and a transfer to third countries (to Singapore, for example) cannot be fully excluded, we have also concluded EU standard clauses with the provider.

We use a service called Google Tag Manager from Google. “Google” is a group of companies and consists of the companies Google Ireland Ltd. (service provider), Gordon House, Barrow Street, Dublin 4, Ireland and Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and other affiliated companies of Google LLC. We have concluded a data processing agreement with Google. The Google Tag Manager is an auxiliary service and itself processes personal data only for technically necessary purposes. The Google Tag Manager ensures that other components are loaded, which in turn may collect data under certain circumstances. The Google Tag Manager does not access this data. Further information about the Google Tag Manager can be found in the privacy policy of Google. Please note that US authorities, such as secret services, may be able to access personal data that is inevitably exchanged with Google when this service is integrated due to US laws such as the Cloud Act based on the Internet Protocol (TCP). https://policies.google.com/?hl=de .

We are using DoubleClick Floodlight on our websites. DoubleClick Floodlight is a service offered by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you visit our websites, Google sets a cookie on your computer to generate a unique user identification. The data consumed by you is allocated to this user identification. For example, this can prevent that an ad is displayed for you that you have already seen. In addition, the cookies enable the measurement of conversions. This means, it determines if you, after you have viewed or opened a corresponding ad, have executed certain actions.

If you do not wish to receive interest-based advertising, you can deactivate the use of cookies for this purpose by accessing https://www.google.de/settings/ads. Alternatively, users can deactivate the use of cookies from third-party providers by starting the deactivation page of the network advertising initiative.

The users can view the purpose and scope of the data collection and the further processing and use of the data by Google as well as the related rights and setting options for the protection of the privacy of the users in the Google data protection notices: https://policies.google.com/privacy?hl=en.

Our website uses the Microsoft Advertising service. Microsoft Advertising is an online advertising programme of Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521). ("Microsoft").

We use Universal Event Tracking (UET) within the Microsoft Advertising service, which collects and stores data on this website for marketing and optimisation purposes.

For this purpose, your surfing behaviour on our website is analysed, e.g. which offers you have viewed. Microsoft stores a cookie in your browser for this purpose. Your visits are recorded via this cookie. The cookie is used to uniquely identificate your web browser and not to identificate you personally.

Microsoft processes the data collected about you on this website as the sole controller under data protection law. In this context, it is possible that your data may be transferred by Microsoft to the USA. The European Court of Justice has ruled that the USA is a country with an inadequate level of data protection. In this context, there is a particular risk that your data will be processed by American institutions/authorities for control and monitoring purposes without you having sufficient legal recourse against this.

The legal basis for this data processing is Article 6(1)(a) GDPR (consent). You can find more information on Microsoft's privacy policy at: https://privacy.microsoft.com/de-DE/privacystatement

Here you can also assert your data subject rights against Microsoft (e.g. right to erasure).

You can deactivate the use of cookies by Microsoft and thus revoke the consent you have given us for the use of the Microsoft Advertising service or refuse to consent to the use of Microsoft Retargeting by following the link below: https://choice.microsoft.com/de-DE/opt-out

Our website uses the LinkedIn Insight Tag conversion tool from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser, which enables the collection of information such as: IP address, device and browser characteristics and page events (e.g. page views). This data is encrypted, anonymised within seven days and the anonymised data is deleted within 90 days. LinkedIn does not share any personal data with WMF GmbH, but offers anonymised reports on the website target group and display performance. In addition LinkedIn offers the possibility of retargeting via the Insight Tag. WMF GmbH may use this data to display targeted advertising outside its website without identifying you as a website visitor. For more information about LinkedIn's privacy policy please refer to the LinkedIn privacy policy www.linkedin.com/legal/privacy-policy.
LinkedIn members may control the use of their personal information for promotional purposes in their account settings. To disable ("opt-out") the Insight tag on our website www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Data sent by us and linked with cookies will be deleted automatically after 14 months. The maximum life cycle of the Google Analytics cookies is two years. Data that has reached the end of the storage period is automatically deleted monthly.

The legal basis for this data processing is your consent according to section 6(1)(1)(a) GDPR and section 25(1)(1) TDDDG.