The Lufthansa Group Taste & More serves as the internal service provider for the Lufthansa Group, offering a range of gastronomic services, including canteens, coffee bars, and conference catering. Beyond these services, its business areas also include floor management, e-shops, the "Job:Lunch app", vending machines, and coffee points, both internally and at Lufthansa gates. Coffee indulgence is an important part of this.
That's why, as Peter Salbreiter mentions, the flight experience essentially begins with a coffee at the gate.